Current location:business >>
Industry sees OpenAI's Sora as a game changer
business1196People have gathered around
IntroductionThe text-to-video Sora model is on display on a smartphone with the OpenAI logo visible in the backg ...
The text-to-video Sora model is on display on a smartphone with the OpenAI logo visible in the background in this photo illustration in Brussels, Belgium. NURPHOTO/GETTY IMAGES
The emergence of text-to-video artificial intelligence technology has the potential to revolutionize advertising, movie trailers and short video industries, as Sora, a new AI model developed by US-based AI research company OpenAI — creator of chatbot ChatGPT — has recently become a global sensation, experts said.
They added the multimodal large language model, which possesses the ability to generate high-resolution video clips based on given text prompts, is an undeniable future development direction for generative AI, and will inject strong impetus into a new round of industrial development.
Chinese tech firms should pool more resources into accumulating more training data, improving computing capacities and cultivating talent in the field of AI-powered video generation models, said industry observers.
AI-related stocks continued to rally in the A-share market, with Chinese cloud video solution providers Hangzhou Arcvideo Technology Co Ltd and BizConf Telecom Co Ltd seeing their shares surge by the daily limit of 20 percent on the Shanghai bourse's STAR Market on Tuesday.
Sora can generate videos up to a minute long while maintaining visual quality and adherence to user prompts, OpenAI said. It is able to generate complex scenes with multiple characters, specific types of motion, and accurate details of the subject and background. The model understands not only what the user has asked for in the prompt, but also how those things exist in the physical world.
Liu Xingliang, director of the Beijing-based Data Center of China Internet, a research institute specializing in the internet industry, said Sora is undoubtedly a major breakthrough for AI.
"It not only demonstrates AI's advanced ability to understand and create complex visual content, but also brings about unprecedented opportunities and challenges for content creation, entertainment and film and television production industries. The video-generation model will help video content creators to turn their ideas into reality at a faster speed and at a lower cost, and offer audiences richer and more diverse visual experiences," Liu said, adding that AI is expected to play a more important role in all aspects of human lives in the future.
He said with advancements in AI technology, traditional film and TV production processes along with related business models will likely be reshaped, but it does not necessarily mean the demise of legacy industries, and more efforts are needed to explore new artistic forms and expression methods by integrating AI technology.
Chinese AI firms have stepped up the push to expand their presence in the AI video generation sector. Cloudwalk Technology said it has a layout in text-to-image and text-to-video multimodal LLMs and launched a digital human generation platform, while Sumavision said it has invested heavily in video content production, and will continue to explore AI-generated content technology.
Pan Helin, co-director of the Digital Economy and Financial Innovation Research Center at Zhejiang University's International Business School, said as a disruptive technology and milestone in AI progress, Sora will improve the efficiency of video creation, and have an impact on short-video editing and advertising industries.
"Talent, data and computing power are key to video generation models," Pan said, adding the process of developing such models necessitates higher requirements for computing capacity, algorithms and high-quality data, and more efforts are required to bolster the circulation of data elements.
Meanwhile, the use of text-to-video AI models raises concerns about ethics, copyright protection, personal privacy leakage and data security, experts said. How to ensure the authenticity and transparency of the content has become an important issue, and more efforts are needed to formulate rules and regulations to ensure the healthy development of such technology.
Zhou Hongyi, founder of Chinese cybersecurity company 360 Security Group, said: "Sora might bring a huge disruption to the advertising industry, movie trailers and short video industry, but it may not necessarily beat TikTok quickly. It is more likely to become a creative tool for TikTok."
Tags:
Reprint:Friends are welcome to share on the Internet, but please indicate the source of the article when reprinting it.“Culture Canvas news portal”。http://croatia.mybodyonelife.com/article-91e799818.html
Related articles
Paying college athletes appears closer than ever. How could it work and what stands in the way?
businessA settlement being discussed in an antitrust lawsuit against the NCAA and major college conferences ...
【business】
Read moreZhang Ziyi leads starry cast in Peter Chan's 1940s Shanghai thriller
businessPeter Chan's highly-anticipated crime thriller "She's Got No Name," which has secu ...
【business】
Read moreXuzhou Museum (I)
businessXuzhou is a major city in east China's Jiangsu province with a time-honored history and splendid cul ...
【business】
Read more
Popular articles
- Julia Fox and Law Roach team up for a sustainable fashion competition show
- CBA playoffs: Shanghai crush Beijing to reach last eight
- CBA playoffs: Shanghai crush Beijing to reach last eight
- China starts building phase II of spallation neutron source to help boost sci
- Trump hush money trial: Prosecutors move deeper into ex
- Iraq repatriates nearly 700 more citizens linked to the Islamic State group from a Syrian camp
Latest articles
Giants rookie Mason Black makes MLB debut in Philadelphia against childhood favorite Phillies
CBA playoffs: Shanghai crush Beijing to reach last eight
Guizhou slated to get new national park
Paris 2024 torch lit in ancient Olympia, relay under way
Palace rout demoralized Man United 4
Chinese mainland, HK resume normal travel after three years
LINKS
- Sport climbing season kicks off in China
- Impeachment articles against Mayorkas to be sent to Senate
- Messi sidelined for Argentina friendlies with injury
- Zhang wins historic all
- ITTF World Cup Macao 2024 kicks off
- ITTF World Cup Macao 2024 kicks off
- China take three golds at Badminton Asia Championships
- ITTF World Cup Macao 2024 kicks off
- Voters to decide primary runoffs in Alabama's new 2nd Congressional District
- CMG to host major art exhibition in Paris featuring over 200 works